Website reputation management for businesses that are not regarded as “of the highest moral fiber” is not an easy thing to do, so seeing new companies that do it incredibly successfully should be a sign. A sign that it can be done, that there are lessons to learn from them and that any website can make a positive name for themselves if they try.
Stop Sitting On The Sidelines And Grow Your Own Business Now
This is why we are going to take a look at three types of websites and see what they do in order to retain a positive reputation, despite the fact that they are controversial. Controversial either because of the trouble they cause to their customers, the kind of content they show or even just because they have fallen from grace for their initial fans.
Casino Websites
Casinos are not considered to be the cleanest kind of entertainment, especially among those who consider themselves to be of a clearer conscience. But, they are still a thing and run quite a successful business, both online and offline. The reason for this is quite simple: no matter whether the casino provides 3 reel slots, or full-serve poker tables, all of them do their best to seem fun. They do so by using a varied, but cheerful, color palette.
Bright colors, bright themes and fun visuals to create a sense of childlike wonder. These casinos go against the fact that they are mostly adult entertainment and instead make the players associate them with games of their childhood and imagination.
As a result, many people who would feel guilty if they were reminded that they were enjoying the entertainment that was intended for adult audiences end up having fun and thinking less about the “repercussions” because of the sense of childlike wonder that the games and the general designs of the websites inspire in them. It’s a similar situation with sports betting as well.
The strategy might seem a little counterintuitive, but the association game is part of the general reputation management handbook If you want people to look upon you positively, make them associate you with something that they have spent most of their lives thinking positively of. Positive colors, positive music or otherwise quality content are all incredibly useful in establishing a good relationship with the customers.
Adult Video Websites
Let’s be honest here, we are talking about business websites that cater to adults. This website, and many like it, have had a hard time creating a positive association about themselves to let the world feel less guilty about. It is hard to do so when most of your content is incredibly adult.
But, these websites and companies have learned to do the opposite of creating a positive association. They have learned to embrace what they provide and start all of their marketing campaigns from this starting point, even if they had to take out a loan to get their marketing and advertising right.
While the companies might be launching feel-good campaigns like planting trees and creating educational platforms, they are doing so while also explicitly mentioning the fact that the education is regarding human sexuality and trees get planted per view on their video. They go as far as to make the industry they are in, a joke and keep it fun simply by taking away the sense of awkwardness many people feel. This is a trick also used in multi-level marketing and loan broker companies.
Embracing the product and creating a reputation that is not ashamed of what it is, and instead provides a full view of the product is one of the best marketing strategies for any company. Being honest with a customer about what they are getting is much more likely to earn their trust and result in them working with the business, then lying to them and losing their business immediately.
Vice
Vice was, at one point, one of the go-to information and news sources for many people who wanted their news to be about the fringes of society, who wanted to find out about topics that were not usually covered in the mainline news, or who wanted to learn what it was like to be a drug addict or a homeless person, or at what, from the perspective of the people who have experienced those things.
Today, Vice concerns itself more with entertainment than news such as those, and many fans feel like this is a betrayal of what they have come to expect from the company. But Vice has not failed and continues to operate, and one of the reasons they are able to do so is because they produce high-quality content on the subject of fringes. While the content is now much more limited and dominated by entertainment, the occasional story on the subject is good enough to keep people interested.
What has helped Vice keep its reputation going is the fact that they compromised and started producing both types of content for their viewers. The result is that while some people feel disappointed, many till find what Vice has to say to be useful and listen to it, despite the fact that they have to dig through some noise to get to it.